The Consumer Electronics Show, now known as CES 2024, is just around the corner, and the tech world is abuzz with anticipation. While OpenAI boss Sam Altman won’t be making a physical appearance at the event, the impact of his startup’s generative artificial intelligence (AI) technology will be felt throughout the show. Just like Apple’s Steve Jobs, whose influence was still palpable despite his absence from the stage, Altman has become a symbol of the AI frenzy sweeping the industry. As gadget makers scramble to incorporate AI into their products, CES 2024 promises to showcase groundbreaking advancements in various areas, from safety systems to devices for the visually impaired.
One of the most significant trends at CES 2024 is the integration of AI in safety systems. Bosch, Germany’s renowned technology company, plans to discuss how AI improves cybersecurity at a panel during the event. Their award-winning gun-detection system, which combines video and audio AI, proactively enhances security measures against firearms in schools. Meanwhile, NEC from Japan is set to unveil AI software that analyzes facial patterns and pupil conditions to estimate human vitals and mental state. These innovations demonstrate the immense potential of AI in safeguarding our communities and improving public safety.
The automotive industry has also jumped on the AI bandwagon, with multiple companies unveiling cutting-edge AI solutions aimed at enhancing the driving experience. For automakers, the focus has shifted from autonomous technology to creating a “hyper-personalized” experience for customers. This entails providing an unparalleled level of customer satisfaction during the buying and driving process. Cerence, a company specializing in AI-powered virtual assistants, is expected to announce a partnership with Volkswagen, while Cipia from Israel will present a system that monitors signs of distraction and drowsiness in drivers. Moreover, many automakers are leveraging AI to streamline production and reduce costs, ultimately offering better quality checks during manufacturing.
AI in the Palm of Your Hand
The influence of AI extends beyond the realms of safety and automotive industries. PC and smartphone manufacturers are poised to showcase their latest products that incorporate AI capabilities. Chipmakers like Intel and AMD are investing heavily in AI, seeing it as a potential revenue stream. Microsoft, for instance, announced the inclusion of an AI button on Windows keyboards, which will be on display at CES 2024. However, the question remains whether consumers will be willing to pay extra for AI features on their devices, as these advancements often operate behind the scenes, unlike the widely celebrated ChatGPT bot from OpenAI.
Although the AI revolution is undeniably transformative, it is crucial to continuously evaluate the consumer benefits of AI-powered gadgets and systems. According to Jay Goldberg, CEO of D2D Advisory, while consumers adore ChatGPT and its capabilities, the true value proposition of having AI on a device remains ambiguous. As CES 2024 unfolds and companies vie for attention, it is essential to maintain a critical eye and scrutinize the genuine utility that AI brings to the table.
CES 2024 promises to be a showcase of AI-driven innovation, offering a glimpse into the future of consumer gadgets. With OpenAI’s influence felt even in the absence of Sam Altman, the excitement surrounding AI is palpable. The integration of AI in safety systems, automotive technologies, and everyday devices demonstrates the potential for transformative change. However, as the consumer electronics industry works to incorporate AI into their products, it is imperative to assess the tangible benefits for consumers. The AI revolution is undoubtedly underway, but its true impact and value are still waiting to be fully realized.
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